During Prohibition, the thirsty drank almost anything they could get their hands on, as long as it carried a kick. But Al Capone preferred rye, especially that from Templeton, Iowa. Which is why Templeton Rye’s featured in Sunday’s season two premier of Boardwalk Empire.

It’s hard to say where the product will pop up, but given how important bootlegged hooch is to the story line, it could be a significant placement. And for good reason. Templeton was considered “the good stuff” in the 1920s, and its modern incarnation also gets good reviews.